Reinventing the comparator sourcing industry

What if sourcing comparator drugs for clinical trials no longer meant endless delays, opaque pricing, and compliance headaches?

one of my favorite projects was the work done with coramed to create a comparator sourcing interface. — Fig.1 – High fidelity representation of the final web application from a consumer perspective.

In an industry plagued by waste, overspending, and supply chain opacity, CoraMed spotted a massive opportunity: reinvent the entire process by connecting buyers directly to manufacturers. The result? Faster trials, trusted partnerships, and real competitive advantage.

I teamed up with CoraMed and Purpose UX to design a disruptive web application that makes sourcing effortless—delivering real-time market intelligence, accurate pricing, compliance clarity, and secure procurement.

Fig.2 – High fidelity representation of the order creation dashboard.

The Mission

Transform a lengthy, frustrating process into a streamlined platform that empowers:

Buyers to draft proposals, develop sourcing strategies, and order drugs confidently
Manufacturers to build trusted, efficient supply chains

Core team:

Erik Johnson — UX Researcher
James Gartrell – UX/UI Designer
Dane Wesolko — UX/UI Designer

Fig.3 – Low fidelity wireframes helped shape early conversations and ideas.

The Journey: Collaborative, Iterative, User-First

We kicked off with brainstorming, rough sketches, and low-fi wireframes to align on key workflows (Fig. 2 & 3). Using Sketch for design and InVision for seamless feedback, we rapidly iterated from annotated wireframes to medium and high-fidelity comps.

Phase 1 focused on Buyers—building intuitive dashboards for strategy, pricing insights, and orders (Fig. 5 & 6). Phase 2 shifted to Manufacturers via an intensive multi-day workshop: personas, affinity maps, task flows, and whiteboard sessions (Fig. 4) unlocked holistic understanding and rapid prototyping.

Every step minimized risk—no mismatched assumptions, just clear collaboration that built momentum and trust.

Key deliverables:

Low-fi wireframes for structure and architecture
Medium and high-fi comps with brand styling
Interactive InVision prototype bringing the vision to life

Fig.4 – Whiteboard brainstorm sessions allowed for a holistic understanding.

The Impact

A powerful, disruptive platform that lets users:

Source comparator drugs faster and smarter
Forecast risks with real-time market intelligence
Access transparent pricing and quantities
Procure with compliance confidence and secure payments

Buyers gain efficiency and cost control. Manufacturers build reliable chains. Together, they’re reinventing the comparator sourcing industry—reducing waste, accelerating trials, and driving innovation.

Decision-makers feel relief from opacity, optimism for streamlined operations, and pride in adopting a forward-thinking solution that strengthens their trials and reputation.

Fig.5 – High fidelity representation of an order in progress at the payment stage.

Ready to Transform Your Supply Chain?

I turn complex B2B challenges in healthcare and life sciences into intuitive, high-impact platforms that deliver ROI and peace of mind.

Facing sourcing, compliance, or procurement hurdles? Let’s design your breakthrough. Contact me today.