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Product Design

Digital product design is the process of creating and refining digital products, such as websites, apps, and software. It involves understanding user needs and behavior, creating user interfaces, and ensuring a seamless user experience. The goal is to design products that are both aesthetically pleasing and functional, while also meeting the needs of the user and the business.

Product Design Case Studies

dane wesolko lead product designer valassis digital tuner marketing tech interface

OPTIMIZING PROCESSES TO DRIVE CONSUMER SAVINGS

How can Valassis reduce its need for legacy software, help Business Analysts optimize digital ad campaigns more efficiently, and drive consumer savings?

dane wesolko lead product designer b2b ecommerce interface gatorade pepsico

KEEPING ATHLETES HYDRATED ON AND OFF THE FIELD

How can we keep athletes hydrated while shipping more orders, removing complexities, increasing operating efficiency and opening up revenue streams for Gatorade?

dane wesolko lead product designer native ipad app pfizer

HELPING PATIENTS GET THE MEDICINE THEY NEED

How can we help sales representatives more effectively close cases, help physicians write scripts and provide patients with the medicine they require?

dane wesolko lead product designer coramed solutions comparator sourcing interface

REINVENTING THE COMPARATOR SOURCING INDUSTRY

How can we make it easier to develop supply strategies, forecast risk, gain real-time market intelligence and procure comparator drugs for clinical trials?

dane wesolko lead product designer data analytics software interface iqvia

ACCESSING INSIGHT FROM REAL-WORLD EVIDENCE

How can we provide users with access to European real-world evidence and expand a company’s product portfolio?

Product Design Articles