Keeping athletes hydrated on and off the field

What if sports teams could order Gatorade products effortlessly—without frantic calls, stock-out surprises, or manual order chasing—while unlocking millions in new revenue?

Fig.1 – Gatorade TeamZone is a B2B eCommerce platform allowing Professional and Collegiate sports teams to order nutritional items for their teams.

Gatorade powers professional and collegiate athletes nationwide through seasonal allocations, but the old process was a nightmare: outdated software, disconnected systems, poor inventory visibility, and heavy reliance on just two staff to handle everything. The result? Stressed teams, delayed orders, frustrated users, and lost sales opportunities.

I contracted with PepsiCo Ecomm and Gatorade to launch TeamZone: a modern B2B eCommerce platform that streamlines ordering, boosts transparency, and opens new revenue streams.

Fig.2 – High fidelity mockup of the main shopping experience.

The Mission

Empower Sports Directors, Dietitians, and Trainers to:

Shop and order with clear product availability
Track status, substitutions, and shipping in real time
Use allocations efficiently without confusion or delays

Core Team:

Jon Sorrentino – Design Team Lead, Senior UI/UX Designer
Dane Wesolko – Senior UI/UX Designer

Fig.3 – Clickable prototypes were used during testing and as a way to communicate our overall vision.

The Journey: Insight-Led, Rapid, Impact-Focused

We hit the ground running:

Deep user interviews revealing major pain points: lack of order visibility, stock confusion, and workflow frustration
Initial component library and wireframes for fast alignment
Iterative prototyping in Figma → high-fidelity clickable prototypes in Adobe XD for rapid testing and feedback
Strategic pivot to proven eCommerce patterns (inspired by best-in-class examples) while prioritizing order transparency and seamless shopping

Continuous research via Baymard Institute benchmarks shaped future-state recommendations, ensuring long-term excellence.

Key deliverables:

Component library for speed and consistency
User flows and annotated wireframes
High-fidelity designs and interactive prototypes
Research deck with industry best practices and improvement roadmap

Cross-team grooming kept us on track—delivering a Minimum Loveable Product (MLP) in just three months.

Fig.4 – The product page was one we paid close attention to in order to create a seamless shopping experience. Inspiration was drawn from some great examples.

The Impact

TeamZone transforms how teams access Gatorade:

Faster, clearer ordering with real-time inventory and status insights
Reduced errors, substitutions handled smoothly, and fewer support calls
Higher order volume and fulfillment rates

Internal teams shed manual burdens. Sports staff gain control and peace of mind. Gatorade ships more product, captures previously lost revenue, and strengthens partnerships—all while scaling efficiently.

Decision-makers feel relief from operational chaos, optimism for growth, and pride in delivering a modern platform that directly fuels athlete performance and brand loyalty.

Fig.5 – High fidelity mockup of the product page using brand styling.

Ready to Streamline Your B2B Experience?

I turn outdated processes into intuitive platforms that reduce complexity, boost efficiency, and drive revenue in competitive markets.

Facing eCommerce friction, inventory gaps, or untapped opportunities? Let’s build your winning solution. Contact me today.