Dane Wesolko

Designer. Visionary.

Summary

An experienced design visionary assisting companies as a lead or sole creative resource, establishing process, defining design, and bringing ideas to fruition.

Possessing a strong background in visual design, typography and design thinking, bringing a unique approach to each new project. Naturally fluid and adaptable, thrives in a variety of creative settings and business environments.

Versed in early startups, small and medium sized businesses, plus large corporations. Preferably smaller, distributed teams.

T-shaped and cross-functional able to take part in areas of art direction, product design, user experience design, user interface design, website and web application design, visual and communication design, development of semantic HTML /SCSS documents, rapid prototyping, research and user testing, analytics and performance analysis, copy writing, content creation, learning and understanding of new and modern technologies.

Strong written and verbal communication skills, acute attention to detail, ability to self-direct and self-manage projects, proven ability to multi-task, efficiently solve problems, and perform effectively under pressure.

Life long learner, a can do attitude, never backing down from a challenge. Consistently searching for feedback and growth.

Experience

  • First In-House Designer —Spreedly

    April 2016 - Present

    As first designer a large part of my presence has been defining design for Spreedly and providing skills to assist the company with communication design, user experience design, front-end development, and illustration while acting as a voice for users and an advocate for user centered design. Working closely in a fast-paced environment communicating with stakeholders I've assisted in the creation of consistent brand experiences, development of new products feature ideas, shipment of new products and features, design research, user testing, and performance analysis.

    Part of my experience at Spreedly has given me exposure to sophisticated software development life-cycles, development languages and frameworks such as Ruby, Ruby on Rails, Elixir, and Phoenix. I've also been fortunate to be exposed to a SaaS based business with an API as its core product.

    Since joining Spreedly I've added additional value to the business by taking part in rapid prototyping and development of new internal and external facing products, helping them move faster with marketing and promotional efforts, plus reduce operating costs by accepting new roles and responsibilities as they come up enabling the company to stay focused on growth and profitability.

      Core responsibilities:
    • Art direction
    • Visual and communication design
    • Illustration
    • User experience and user interface design (wireframes, user flows, and rapid prototyping)
    • Front-end development
    • Website and web application design and development
    • Website maintenance
    • Design research and testing
    • Analytics and project analysis
    • Project management and communication
    • Seek feedback for improvements and iterations
    • Management of design's data, software and hardware
    • Communication/negotiation with outside vendors
    • Quality assurance
    • Research and implementation of new and improved technologies
    • Provide expertise on design process and work-flows

  • UI/UX Engineer (Emerging Platforms Team) —Float Left Interactive

    February 2016 - March 2016

    Acted as a voice for the user and an advocate for user centered design. Provided insight and knowledge regarding work-flows and best practices. Responsible for communicating with stakeholders, project managers, engineers, and executives on the status of projects while working in a fast paced agile environment.

    Worked closely with the Creative Director developing improvements to the current work-flow and design life cycle. Worked with Engineering in the development of Smart TV applications and provided assistance to quality assurance in the testing of applications during the development cycle.

      Core responsibilities:
    • User experience and user interface design (wireframes and user journey mapping)
    • Visual design
    • Quality assurance
    • Provide expertise on UX design process and work-flow
    • Research and implementation of new and improved technologies

  • UX Designer / Partner —Cookie Creative

    August 2014 - February 2016

    Acted as founding partner, consultant and UI/UX designer. Assisting in the development of wire frames and visual design solutions. Worked closely with other founding member to develop the core strategies and plan related to the implementation of the business including its services, target market, unique value proposition, and project management techniques.

    As a creative resource for the company I was able to provide experience and insight into best practices and procedures which assisted with the development of a long-term clientele. I was also able to help shape the vision and develop initial strategies still used.

      Core responsibilities:
    • Art direction and consultation
    • Business planning and strategy
    • Visual and communication design
    • Website and web application design
    • User experience and user interface design (wireframes and rapid prototyping)

  • Art Director / In-House Senior Visual Designer —Health Communications, Inc.

    December 2011 - November 2015

    Held several roles and a variety of responsibilities for HCI and it's individual companies. Majority of my time was spent as Art Director of Counselor magazine handling from start-to-finish the design and layout of each bi-monthly issue. I also assisted the company with my creative services by developing marketing/sales collateral, creating book cover designs, illustrations for interior pages or managing day-to-day tasks associated with this position and role within the organization.

    Part of my responsibilities involved working with the different departments, directors, senior management, C level executives, or President of the corporation. Due to the encompassing nature of this role projects allowed for significant exposure to Waterfall and Kanban project management methods. Additional tasks included data and file management, job creation, project management, communication with stakeholders, seeking feedback, and performing iterations to designs.

    The organization saw a significant improvements of its products which played a role in areas of growth and expansion such as re-tapping into cut off revenue streams with the national distribution of Counselor magazine, the acquisition of Renew magazine, an extremely large reduction in production costs with the implementation of new digital work-flows, and savings with outside vendors due to negotiations.

      Core responsibilities:
    • Art direction
    • Product design
    • Visual and communication design
    • Website design and development
    • Print pre-press and production management
    • Job creation and project management
    • Seek feedback for improvements and iterations
    • Management of design's data, software and hardware
    • Communication/negotiation with outside vendors and clients
    • Research and implementation of new and improved technologies

  • Designer / Technologist / Founder —Barbell Academy

    January 2012 - August 2015

    Solely responsible for planning the business, creating an initial launch strategy, the design and development of the brand image, digital marketing efforts, content creation, and revenue generation. Gained furthered insight into product market fit, idea validation, user research, field studies, and development of a product from the ground up.

    Because of my accrued skills I was able to meet the many needs of the business which assisted in rapid production of the idea, reduced startup costs, the ability to experiment and adjust course, plus the implementation of new ideas which resulted in modest revenue.

      Core responsibilities:
    • Business planning and strategy
    • User research, field studies and product market fit
    • Art direction
    • Visual and communication design
    • Website design and development
    • Website maintenance
    • SEO and site optimization
    • Lead generation
    • Online revenue generation (ad placement, link placements, and affiliate programs)
    • Social media management and digital marketing efforts
    • Copy writing and content creation
    • Research and implementation of new and improved technologies

  • In-House Senior Visual Designer —The WSR Group

    Variety of duties sprawling across related disciplines. Mainly providing the company with creative expertise in building the brands image, developing new products, assisting in production process and manufacturing of goods, promotional and marketing campaigns or managing day-to-day tasks associated with this position.

    The ability to adapt to the many needs of the company assisted with the rapid production of new products, design ideas, increased revenue and increased earning potential while reduce operating costs.

      Core responsibilities:
    • Art direction
    • Research and development of new product ideas/implementations
    • Seek feedback for improvements and iterations
    • Visual and communication design
    • E-commerce web design and development
    • Product and lifestyle photography
    • Project management
    • Production management
    • Management of design's data, software and hardware

  • Designer / Technologist / Founder —Concentric Clothing Concepts / Studio Six Five

    February 2009 - March 2010

    Concentric Clothing Concepts, later renamed Studio Six Five, second attempt at entrepreneurship. Gained valuable insight regarding business development, strategy and dealing with failure. Assisted the company by adding value in the areas of product design and manufacturing plus visual design, website development, website maintenance, and digital marketing/promotion.

    Presence in this role allowed the company more creative opportunities and reduced startup expenses. Built relationships with manufacturers and suppliers, resulting in the successful production of it's first line of apparel products.

      Core responsibilities:
    • Art direction, research and development of new product ideas/implementations
    • Customer research, idea validation, and product market fit
    • Seek feedback for improvements and iterations
    • Visual and communication design
    • Website design and development (custom Wordpress theme development)
    • Social media management, content creation, and digital marketing efforts
    • SEO and site optimization
    • Establishment of vendor and manufacturing relationships
    • Oversee production and manufacturing processes

  • Contract / Freelance Visual Designer —Six Five Creative

    January 2008 - December 2011

    Worked with clients in various industries such as luxury real estate, fine jewelry and five-star hospitality. Assisting with creative services in brand image, website development, production/manufacturing of products and goods, or managing the day-to-day tasks associated with running this freelance business.

    Attention to the customer experience and providing a variety of creative services added tremendous value by assisting with the completion of creative projects on time and within budge but most importantly by communicating their marketing message to customers and prospects assisting growth

      Core responsibilities:
    • Art direction
    • Visual and communication design
    • Website design and development (custom Wordpress theme development)
    • Design consultation
    • Print production and manufacturing
    • Project management and client communication
    • Seek feedback for improvements and iterations
    • Day-to-day business activities (accounting, marketing and self-promotion)

  • First In-House Visual Designer —Tessuta

    January 2008 - May 2009

    Variety of duties sprawling across related disciplines. Mainly providing the company with creative expertise in building the brands image, developing new products, assisting in production process and manufacturing of goods, promotional and marketing campaigns or managing day-to-day tasks associated with this position.

    The ability to adapt to the many needs of the company assisted with the rapid production of new products, design ideas, increased revenue and increased earning potential while reduce operating costs

      Core responsibilities:
    • Art direction
    • Research and development of new product ideas/implementations
    • Seek feedback for improvements and iterations
    • Visual and communication design
    • E-commerce web design and development
    • Product and lifestyle photography
    • Project management
    • Production management
    • Communication with overseas manufacturers
    • Management of design's data, software and hardware

Education

  • Art Institute Of Fort Lauderdale

    Associates, Graphic Design, 2005 - 2007

  • Academy of Digital Design, Saint Lucie West Centennial High School

    Graphic Design, 2003 - 2004

  • CareerFoundry, Gmbh

    User Experience Design, 2016 - 2017

Honors and Awards

  • American Society of Healthcare Publication Editors

    2013 Bronze Award Best Cover Illustration

  • Art Institute Of Fort Lauderdale

    2007 Nomination Best Portfolio